0 notes &
Small Business Saturday - November 26th, 2011
This was the first big campaign I worked on when I started my job, and I am so happy to be part of it again this year. It was even bigger and better. So many celebrities, social influencers and politicians got behind the cause.
President Barack Obama visits Kramerbooks for shopping with his daughters Sasha, and Malia, right, Saturday, Nov. 26, 2011, in Washington. (via Business Week)
Small Businesses are what make a community and fuel our economy. Therefore, to help fellow mom and pop shops Amex needed something bigger than the brand - a holiday. Therefore, as a founding sponsor Amex helped to create Small Business Saturday; Providing tons of small businesses with the tools to create digital advertising via Facebook and incentivising cardholders to “shop small,” millions of people came out to support the cause.
